TRADITIONAL TV NETWORKS VS STREAMING PLATFORMS: THE EVOLUTION OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND INNOVATION

Linear broadcasts have long been recognized as mainstream television models, relying on fixed air times via cable. In contrast, on-demand streaming operate on subscription models, with global streaming giants, Disney+, and Apple TV+ serving as leading platforms. As digital engagement shift, rivalry between broadcast stations and streaming services